audience rating

audience rating
марк., СМИ рейтинг аудитории [популярности\] (доля слушателей, смотрящих или слушающих данную программу или принимающих данную теле-(радио)станцию в тот или иной момент)

Англо-русский экономический словарь.

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Смотреть что такое "audience rating" в других словарях:

  • average audience rating — ➔ rating * * * average audience rating UK US noun [C] (ABBREVIATION AA rating) MARKETING ► a calculation of the average size of an audience each minute during a television or radio programme, used especially by companies to judge how many people… …   Financial and business terms

  • rating — An evaluation of credit quality of a company s debt issue by Thomson Financial BankWatch, Moody s, S&P, and Fitch Investors Service. investors and analysts use ratings to assess the riskiness of an investment. Ratings can also be an evaluation a… …   Financial and business terms

  • Audience measurement — measuring how many people are in an audience, usually in relation to radio listenership and television viewership, but also newspaper and magazine readership, and increasingly, usage of websites. It often also includes demographic and sometimes… …   Wikipedia

  • Audience Measurement and Analytics Ltd. (Amap) — Audience Measurement and Analytics Ltd. (Amap)BackgroundAudience Measurement and Analytics Ltd., also known as Amap, began in 2004 on the basis of its research in India, which showed that a significant number of opinion leaders felt that the… …   Wikipedia

  • rating point — UK US noun [C, usually singular] ► COMMUNICATIONS, MARKETING the number of people who watch or listen to a television or radio programme, expressed as a percentage of the total possible audience: »One rating point equals 1% of the nation s 95.4… …   Financial and business terms

  • audience flow — UK US noun [U] MARKETING, COMMUNICATIONS ► the way that people will continue to watch or listen from one programme to the next: »Audience flow means that if the lead in show has a big rating, it confers an advantage on the following show. ► the… …   Financial and business terms

  • rating — rating1 [rāt′iŋ] n. [see RATE1] 1. a) a rank, class, or grade; specif., a classification of military or naval personnel according to specialized skills and training [Quartermaster is a Navy rating] b) Brit. an enlisted man in the Navy 2. a p …   English World dictionary

  • rating — ► NOUN 1) a classification or ranking based on quality, standard, or performance. 2) (ratings) the estimated audience size of a television or radio programme. 3) Brit. a non commissioned sailor in the navy …   English terms dictionary

  • Rating scale — A rating scale is a set of categories designed to elicit information about a quantitative attribute in social science. Common examples are the Likert scale and 1 10 rating scales for which a person selects the number which is considered to… …   Wikipedia

  • rating — noun 1 measurement of how good sb/sth is ADJECTIVE ▪ high, top ▪ low, poor ▪ overall ▪ The overall performance rating puts the new model well ahead of its main rivals …   Collocations dictionary

  • rating — noun 1》 a classification or ranking based on quality, standard, or performance.     ↘the value of a property or condition which is claimed to be standard, optimal, or limiting for a material, device, etc.: a low octane rating.     ↘any of the… …   English new terms dictionary

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